BUCKLINGS
Brand: Bucklings Renaissance Faire
Role: Brand Identity & Positioning
Welcome to Bucklington
Bucklings is a fantasy renaissance faire for all ages. Set in the make-believe town of Bucklington, it invites everyday Malaysians to a day of play, storytelling, local crafts, and the magic of trying something new.
Problem
Malaysia has never had a
renaissance faire and no visual identity for one either.
Insight
In Malaysia's ACG convention scene, green is completely ownable.
Solution
Build a brand identity with colours no one has claimed.
A Crest of Four Worlds
The Bucklings logo blends Malaysian and European heritage. A shield for medieval heraldry, a crown for royalty, a stroke of magic, and a bucking mousedeer. The typography follows the same logic — Berry Rotunda in homage to its gothic roots, and Abadi for the Malaysian touch.
In a Sea of Warm, We Go Green
Malaysia's ACG scene runs on reds, oranges, yellows, and blues, which leaves green and purple wide open. Green represents the outdoors and nature; purple means magic and royalty. Both are Bucklings to the core. We didn't just pick a colour by chance. We claimed a gap.
Know Your Lore
Tickets come in four tiers: Citizen, Nobility, Artisan, and Staff. Each design is inspired by medieval materials such as woven cloth, leather, metal, and gold. Your ticket becomes the lore you embody before you even walk through the gates.
Results
The brand identity deck was presented to @my.larp, Malaysia's largest LARPing community and the group most often called upon to bring a real renaissance faire to life. They loved it. The especially resonated with the visual positioning: in a scene full of reds, oranges, yellows, and blues, green was waiting to be known.
